About HorseLife

HorseLife is an independent, data-driven equestrian publication. We exist because the horse world runs on tradition and hearsay — and the single most common owner regret, per the Synchrony lifetime-of-care research, is underestimating what ownership actually costs.

What we do

• Cost of ownership: transparent, sourced breakdowns and a private calculator that never sends your data anywhere.
• Industry data: a maintained reference of horse-industry statistics, each traced to its primary source.
• Care guides: preventive-care schedules aligned with AAEP guidelines, translated into plain English.

Sourcing policy

Every statistic on this site carries its source inline. Primary sources we rely on include:

• American Horse Council — Economic Impact Study (horse population, owners, economic contribution)
• USDA / NAHMS — horse use and industry economic data
• American Horse Publications — 2025 owner survey (4,000+ respondents)
• AVMA / AAEP — veterinary economics reports, core vaccine and emergency-preparedness guidance
• Synchrony — Equine Lifetime of Care study
• University cooperative extension services — cost-of-ownership surveys
• British Horse Society / Equestrian Queensland — UK & Australian cost benchmarks
• Dataintelo — equestrian retail market sizing (2026)

Where sources conflict, we show the range rather than picking a number. Where a figure is a market-research estimate, we label it as such.

Editorial standards

• Costs are presented as ranges with dates, never as quotes.
• Care content is planning information, not veterinary advice.
• We don’t sell horses, tack, insurance or boarding. Affiliate relationships, when introduced, will be disclosed on-page.

Update log

• October 2026 — Site launched. Cost guide, industry data room and care calendar compiled from 2025–2026 sources.